Who the fuck we are

Søvnig was created by Gregers Willumsen and Mathias Bertelsen on November 20th, 2025, born from a dream about daydreaming. A craving to exist, to succeed, to become something.

Søvnig is a studio and operates as a universe that encapsulates everything from fashion and lifestyle to sound, music, video, short films, art and accessories.

The name

Søvnig defines the grey zone you slip into when you’re awake but close to falling asleep. Often because you grind, and sleep becomes an afterthought. That’s the mindset Søvnig is built on.

It’s not a state of mind. It’s a way of life

Søvnig is a way of moving through life. It’s a phase in a cycle - one that for some runs on a 24-hour clock and for others not at all. For some, it’s constant.

We are for the ones who grind, who keep trying, who look at life with squinted eyes and a tilted head, for the ones who move through the world søvnig.